Because I’m Tired of Fakers Ruining the Game

When was the last time you held hands with a brand?

From someone who’s actually done it. Successfully.

Use this technique to stop people from scrolling past your stories.

Treat customers like VIPs instead.

Brand messaging that gets results

Consumers are more fragmented than ever. You have to find the right customer at the right time to deliver the right message.

You don’t know your audience.

Turn that brand platform into an action plan.

If you don’t show how you’ll solve your customers’ problems, they’ll keep on moving to someone else

Claps and likes don’t pay the bills.

Why I’m rebranding away from Phoebe & Kate to…well, my name.

Promotion isn’t about spamming, it’s about building relationships.

You have a brand, but now you need to be able to tell its story

It’s seems as if everyone in a five-mile radius is talking about brand voice and story. A brand is not about a logo.

Here’s your bulletproof gameplan.

Consider Instagram your brand’s visual storytelling engine. Your feed is your permanent collection that not only sells the story of your…

Let’s shift from consumption to connection.

Because likes don’t pay the bills.

Learn how to spin brand story gold

While these might seem like the simplest of all the exercises in the brand development process, they’re the most critical

It may not be as sexy as social media, but it works.

Want to cure insomnia? Speak in corporate jargon.

It’s All About the List

You’ll lose your customers’ trust & dollars if you put profits before people.