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Because I’m Tired of Fakers Ruining the Game

You’re getting 21 years of my data-driven marketing & brand experience

Five Steps For How I Build Brands in 2021

Five Steps For How I Build Brands in 2021

Create a brand people love from someone who does it for a living.
Go to the profile of Felicia C. Sullivan
Felicia C. Sullivan
Oct 19, 2021
Let’s Talk About How to Build a Brand
Audio available

Let’s Talk About How to Build a Brand

It’s more than fancy fonts and clever logos
Go to the profile of Felicia C. Sullivan
Felicia C. Sullivan
Feb 18, 2019
Let’s Talk About Brand Positioning and Purpose
Audio available

Let’s Talk About Brand Positioning and Purpose

If you don’t show how you’ll solve your customers’ problems, they’ll keep on moving to someone else
Go to the profile of Felicia C. Sullivan
Felicia C. Sullivan
Feb 18, 2019
Starting Your Content Strategy? Ask These 6 Questions First

Starting Your Content Strategy? Ask These 6 Questions First

A cute TikTok video does not a brand make.
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Felicia C. Sullivan
Jun 7, 2020
Creating “Killer Content” is Minor League Marketing

Creating “Killer Content” is Minor League Marketing

But creating a voice that puts your customers’ hearts on pause is major.
Go to the profile of Felicia C. Sullivan
Felicia C. Sullivan
May 23
You Only Focus On Growth (Not Retention) Marketing?

You Only Focus On Growth (Not Retention) Marketing?

Congratulations. You’ve earned a master’s degree in missing the point.
Go to the profile of Felicia C. Sullivan
Felicia C. Sullivan
Dec 26, 2019
Customer Journeys Are Vital For Business Growth

Customer Journeys Are Vital For Business Growth

Consumers are more fragmented than ever. You have to find the right customer at the right time to deliver the right message.
Go to the profile of Felicia C. Sullivan
Felicia C. Sullivan
Dec 13, 2019
You Don’t Matter Unless You’re An Influencer

You Don’t Matter Unless You’re An Influencer

Welcome to the age where influence trumps competence.
Go to the profile of Felicia C. Sullivan
Felicia C. Sullivan
Mar 7
How Are You a “Marketing Consultant” When You’re Not Even a Marketer?

How Are You a “Marketing Consultant” When You’re Not Even a Marketer?

I can’t put up with this nonsense anymore
Go to the profile of Felicia C. Sullivan
Felicia C. Sullivan
Aug 30, 2019
Let’s Talk About Content Distribution

Let’s Talk About Content Distribution

Promotion isn’t about spamming, it’s about building relationships.
Go to the profile of Felicia C. Sullivan
Felicia C. Sullivan
May 19, 2020
Let’s Talk About Word of Mouth Marketing

Let’s Talk About Word of Mouth Marketing

It may not be as sexy as social media, but it works.
Go to the profile of Felicia C. Sullivan
Felicia C. Sullivan
Mar 4, 2020
You’ve Built a Brand — Now What?

You’ve Built a Brand — Now What?

Turn that brand platform into an action plan.
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Felicia C. Sullivan
Apr 27, 2020
Want More Customers? Give Them Something To Talk About

Want More Customers? Give Them Something To Talk About

How brand positioning boosts revenue.
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Felicia C. Sullivan
Aug 5, 2020
African Americans Are Twice As Likely To Get Alzheimer’s Than Whites

African Americans Are Twice As Likely To Get Alzheimer’s Than Whites

But the majority of research has centered on white people.
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Felicia C. Sullivan
Jun 17, 2020
How Your Story Strategy Can Skyrocket Sales

How Your Story Strategy Can Skyrocket Sales

Stories create connections, connections establish trust, and trust leads to conversion.
Go to the profile of Felicia C. Sullivan
Felicia C. Sullivan
Oct 10, 2019
Let’s Talk About Brand Personality, Voice, and Tone
Audio available

Let’s Talk About Brand Personality, Voice, and Tone

When was the last time you held hands with a brand?
Go to the profile of Felicia C. Sullivan
Felicia C. Sullivan
Feb 18, 2019
Your Brand Isn’t Your Logo, Blog, Or Instagram Post

Your Brand Isn’t Your Logo, Blog, Or Instagram Post

Stop listening to faux experts. Focus on defining your difference.
Go to the profile of Felicia C. Sullivan
Felicia C. Sullivan
Mar 30, 2021
The All-In-One Guide to Going Live

The All-In-One Guide to Going Live

When it comes to video, you have to bribe, blackmail, or bait me to get in front of the camera. But Live video is here to stay. SIGH.
Go to the profile of Felicia C. Sullivan
Felicia C. Sullivan
Sep 30, 2018
Let’s Talk About Story
Audio available

Let’s Talk About Story

You have a brand, but now you need to be able to tell its story
Go to the profile of Felicia C. Sullivan
Felicia C. Sullivan
Feb 18, 2019
What to Launch A Product? Here’s Your Comprehensive Digital Blueprint

What to Launch A Product? Here’s Your Comprehensive Digital Blueprint

I’ve spent two decades building brands, launching and marketing products, and I have a simple digital roadmap you can use!
Go to the profile of Felicia C. Sullivan
Felicia C. Sullivan
Sep 30, 2018
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