Because I’m Tired of Fakers Ruining the Game

Create a brand people love from someone who does it for a living.

It’s more than fancy fonts and clever logos

If you don’t show how you’ll solve your customers’ problems, they’ll keep on moving to someone else

A cute TikTok video does not a brand make.

But creating a voice that puts your customers’ hearts on pause is major.

Congratulations. You’ve earned a master’s degree in missing the point.

Consumers are more fragmented than ever. You have to find the right customer at the right time to deliver the right message.

Welcome to the age where influence trumps competence.

I can’t put up with this nonsense anymore

Promotion isn’t about spamming, it’s about building relationships.

It may not be as sexy as social media, but it works.

Turn that brand platform into an action plan.

How brand positioning boosts revenue.

But the majority of research has centered on white people.

Stories create connections, connections establish trust, and trust leads to conversion.

When was the last time you held hands with a brand?

Stop listening to faux experts. Focus on defining your difference.

When it comes to video, you have to bribe, blackmail, or bait me to get in front of the camera. But Live video is here to stay. SIGH.

You have a brand, but now you need to be able to tell its story

I’ve spent two decades building brands, launching and marketing products, and I have a simple digital roadmap you can use!