Because I’m Tired of Fakers Ruining the Game

When was the last time you held hands with a brand?

It’s more than fancy fonts and clever logos

While these might seem like the simplest of all the exercises in the brand development process, they’re the most critical

Assessing the strengths, weaknesses, opportunities, and threats is an essential process for any brand

Research and analysis of your customer, competitors, and company are the backbone for developing a brand

I can’t put up with this nonsense anymore

Promotion isn’t about spamming, it’s about building relationships.

It may not be as sexy as social media, but it works.

Turn that brand platform into an action plan.

How brand positioning boosts revenue.

But the majority of research has centered on white people.

Stories create connections, connections establish trust, and trust leads to conversion.

Stop listening to faux experts. Focus on defining your difference.

When it comes to video, you have to bribe, blackmail, or bait me to get in front of the camera. But Live video is here to stay. SIGH.

A cute TikTok video does not a brand make.

You have a brand, but now you need to be able to tell its story

I’ve spent two decades building brands, launching and marketing products, and I have a simple digital roadmap you can use!

Because likes don’t pay the bills.