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Because I’m Tired of Fakers Ruining the Game
You’re getting 21 years of my data-driven marketing & brand experience
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Five Steps For How I Build Brands
Five Steps For How I Build Brands
Create a brand people love from someone who does it for a living.
Felicia C. Sullivan
Oct 19, 2021
Let’s Talk About Brand Personality, Voice, and Tone
Audio available
Let’s Talk About Brand Personality, Voice, and Tone
When was the last time you held hands with a brand?
Felicia C. Sullivan
Feb 18, 2019
Let’s Talk About How to Build a Brand
Audio available
Let’s Talk About How to Build a Brand
It’s more than fancy fonts and clever logos
Felicia C. Sullivan
Feb 18, 2019
Let’s Talk About Brand Benefits and a Reason to Believe
Audio available
Let’s Talk About Brand Benefits and a Reason to Believe
While these might seem like the simplest of all the exercises in the brand development process, they’re the most critical
Felicia C. Sullivan
Feb 18, 2019
Let’s Talk About SWOT Analysis
Audio available
Let’s Talk About SWOT Analysis
Assessing the strengths, weaknesses, opportunities, and threats is an essential process for any brand
Felicia C. Sullivan
Feb 18, 2019
Let’s Talk About Brand Discovery
Audio available
Let’s Talk About Brand Discovery
Research and analysis of your customer, competitors, and company are the backbone for developing a brand
Felicia C. Sullivan
Feb 18, 2019
How Are You a “Marketing Consultant” When You’re Not Even a Marketer?
How Are You a “Marketing Consultant” When You’re Not Even a Marketer?
I can’t put up with this nonsense anymore
Felicia C. Sullivan
Aug 30, 2019
Let’s Talk About Content Distribution
Let’s Talk About Content Distribution
Promotion isn’t about spamming, it’s about building relationships.
Felicia C. Sullivan
May 19, 2020
Let’s Talk About Word of Mouth Marketing
Let’s Talk About Word of Mouth Marketing
It may not be as sexy as social media, but it works.
Felicia C. Sullivan
Mar 4, 2020
You’ve Built a Brand — Now What?
You’ve Built a Brand — Now What?
Turn that brand platform into an action plan.
Felicia C. Sullivan
Apr 27, 2020
Want More Customers? Give Them Something To Talk About
Want More Customers? Give Them Something To Talk About
How brand positioning boosts revenue.
Felicia C. Sullivan
Aug 5, 2020
African Americans Are Twice As Likely To Get Alzheimer’s Than Whites
African Americans Are Twice As Likely To Get Alzheimer’s Than Whites
But the majority of research has centered on white people.
Felicia C. Sullivan
Jun 17, 2020
How Your Story Strategy Can Skyrocket Sales
How Your Story Strategy Can Skyrocket Sales
Stories create connections, connections establish trust, and trust leads to conversion.
Felicia C. Sullivan
Oct 10, 2019
Your Brand Isn’t Your Logo, Blog, Or Instagram Post
Your Brand Isn’t Your Logo, Blog, Or Instagram Post
Stop listening to faux experts. Focus on defining your difference.
Felicia C. Sullivan
Mar 30, 2021
The All-In-One Guide to Going Live
The All-In-One Guide to Going Live
When it comes to video, you have to bribe, blackmail, or bait me to get in front of the camera. But Live video is here to stay. SIGH.
Felicia C. Sullivan
Sep 30, 2018
Starting Your Content Strategy? Ask These 6 Questions First
Starting Your Content Strategy? Ask These 6 Questions First
A cute TikTok video does not a brand make.
Felicia C. Sullivan
Jun 7, 2020
Let’s Talk About Story
Audio available
Let’s Talk About Story
You have a brand, but now you need to be able to tell its story
Felicia C. Sullivan
Feb 18, 2019
What to Launch A Product? Here’s Your Comprehensive Digital Blueprint
What to Launch A Product? Here’s Your Comprehensive Digital Blueprint
I’ve spent two decades building brands, launching and marketing products, and I have a simple digital roadmap you can use!
Felicia C. Sullivan
Sep 30, 2018
Four Story Triggers That Will Stop Your Customers From Scrolling
Four Story Triggers That Will Stop Your Customers From Scrolling
Because likes don’t pay the bills.
Felicia C. Sullivan
Sep 12, 2020
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