4 Easy Design Tips for Flyers
Flyers are one of the most economical and effective ways to communicate in print. Learn 4 easy design tips to make sure your next flyer makes the biggest impact.
It is critical that your flyers are easy to read, connect with your target audience, and most importantly, include a call to action. It isn’t always easy to accomplish these three things when designing a flyer yourself, so hiring a graphic designer may be your best option and well worth the small investment. If you do decide to create your own design, keep the following proven tips in mind when you design your flyer.
1: Make Your Flyer Stand Out From The Competition
You want your flyer to stand out from the competition. Be aware of what your competitors are doing, but don’t copy them and don’t be afraid to push the envelope and really make a statement. If your competitors don’t provide an offer, provide one (if they do, provide a better one)! If your competitors don’t publish their pricing, publish yours. If your competitors don’t have weekend hours, and your clients have a need for weekend hours — offer them. Put yourself in the best position above your competition that makes sense for your business.
2: Make Your Flyer Easy To Read
Have a strong headline and make it easy to read! Make it big, make it bold, and don’t cram so much on your flyer that people will put it down because they don’t have time to read everything. Make sure you include clear and bold headlines and leave space around your text. This is called negative space and it offers a big positive by not overwhelming your readers with the feeling there is too much to read on the page.
BONUS TIP: If your flyer is going to be read by anyone over the age of 45 then make sure all the copy is easy to read. Be sure your phone number and web address are large and those folks will contact you over the other guys who make them squint and pull out their glasses.
3: Your Flyer Must Connect With Your Target Audience
For your flyer to be effective you have to know what your clients or customers want before you begin designing. Understand your target audience’s demographics, who are they? How old are they? How much money do they make? Where do they live and work? Each of these demographics have different expectations, wants and needs, so make sure the message on your flyer is targeted to your audience.
4: Give Them Direction With A Call To Action
People need to be told what to do. It may seem obvious to you, but unless you specify what they need to do, CALL NOW or VISIT OUR WEBSITE or MAKE AN APPOINTMENT TODAY, you will be disappointed in the response you get from your printed flyer. Determine what your call to action is, and then make it easy to read and place it at the top and bottom (and back, if there is one) of your flyer. This repetition makes your customers understand what they need to do and help them to do it!
Following these tips will help ensure that your next printed flyer gets the results you are looking for. As always you can always contact the great designers at Blueleaf Creative to craft and design the perfect flyer for your next promotion.
Design Tips for Flyer originally published at Blueleaf Creative
