The “art” of conversation, an art forgotten by those who sell?

We usually consider that there are three goals in the art of good conversation:

The first is purely and simply, for the pleasure of expressing yourself and interacting with other people.

The second goal is connected with getting to know the person in front of us better. In sales and in any kind of business, a longer exposition to the other person is necessary in order to be able to understand, how the other person thinks, feels or reacts.

The third goal in the art of conversation is to construct credibility between the two parties in the sales process.

This is maybe one of the most important things we have to learn to become better salespeople.

If in the field of personal relationships, this is critical, in the field of selling it is important for a business relationship that serves the best interests of both parties.

If you think about it, does anyone buy from a person they don’t trust?

Many people, think that the art of conversation is just talking in an interesting and impassioned way, so that we are noted for our humor, ability to tell stories or our understanding of different subjects.