Country-level Analysis of Numbers of Visitors to Taiwan

How did Taiwan Survive the Chinese Tourism Ban?

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Part One:

Top Sources of Visitors

These top 7 countries contributed 80% ~ 90% of the visitors to Taiwan. The share of visitors from China dropped to 14.63% from 2015 to 2017. The gap was not completely filled by the other top 6 countries. That means there were more countries whose number of visitors to Taiwan grew significantly from 2015 to 2017.

Overall growth rate from 2015 to 2017 in the yearly number of visitors excluding those from China was about 28%. The number grew from 6.26 millions to 8.01 millions people.

Countries that contributed most of the growth

Because of the smaller percentages of some of the sources, it’s hard to annotate the above graph. We’ll try to use other kinds of charts next. But first we should notice that visitors from the top 8 sources plus China in total accounted for about the same share of visitors from 2015 to 2017.

We can see that the net increase of visitors from the top 8 sources already covered the loss of visitors from China from 2015 to 2017, and also added about 10 thousands more.

The increase from South Korea is the most significant. Taiwan also has some good gains from several Southeast Asian countries including Vietnam, Thailand, Philippines, and Malaysia.

One other useful information: the only two sources with a drop in the numbers of visitors from 2015 to 2017 are China and “Unstated”. There are 5 thousand less unstated visitors. The top 8 sources covered both. The rest of countries only adds more to the total number of visitors.

The Quality of the Growth

As we’ve already seen, South Korea is the main contributor to the growth. Although its 60% growth rate wasn’t among the highest, its base number of visitors was large enough.

There was an explosion of the number of visitors from Thailand, Vietnam, Philippines. They have relatively small base number, so the net increases were through the roof.

Traditional major sources of visitors, Japan, Hong Kong, and Macao, had some modest gains.

Combining the information from the two scatter plots, we can see that the number of visitors from Southeast Asia grew faster than any other regions, with two exceptions: Singapore and Indonesia.

Generally speaking, we also had some healthy gains from European Countries, Australia and Canada. Meanwhile, Taiwan may need to work harder to attract visitors from the United Kingdom.