Authentic Communication: A Solopreneur’s Trump Card
As a one (wo)man show, you have a big disadvantage — there’s no one there but you. But you also have a big advantage — there’s no one like you.
The day I became self-employed, I felt really special. I was so proud of myself because none of my close friends had done that and they all admired me for it. I was a self-employed communication consultant. I was an entrepreneur.
After six months, the feeling that I was doing something extraordinary was nowhere to be found anymore. It felt like everyone was self-employed. And what’s worst, everyone was some kind of consultant, coach, advisor, trainer, strategist, facilitator, mentor or guru.
Once you enter a business and begin moving in entrepreneurial circles, suddenly you start meeting piles of people who are doing the same thing you are. On the one side you think this is a wonderful source of learning, exchange and inspiration, but the less idealistic part of you can’t escape the conclusion that there is a lot of competition in your industry. And winning a part of that market may be especially challenging if you’re a one (wo)man show.
This a time of entrepreneurial inflation. Whether you’re a marketing expert, photographer, designer, personal trainer or consultant, there at least a dozen other people or companies in your local market…
