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Don’t let deadlines and distractions kill your team’s creativity

One of the biggest challenges for leaders and their teams in today’s time is to keep up their creative genius intact amidst the strict deadlines and regular distractions at work. Being the leader of a marketing team for more than half a decade now, I have seen the impact these two factors can have on the productivity, and most importantly creativity of the team.

“Want to get rid of distractions that are killing team productivity? Switch to ProofHub.”

The sad part is that not many leaders know the cure for it. They let things keep going as they are, and eventually end up derailing from the path on which they could have laid foundation for a winning team.

However I am writing this post to help leaders understand that they need to muster up the courage to change the course of things to keep the creativity of their team members intact. Here how a leader can inspire the team to remain creative even when the pressure of deadlines is lurking on their neck-

Clear things out

Sometimes the task, which seems to difficult to be completed within the deadline, looks so because you are too distracted to concentrate on the core of it. This is the reason the first you need to do to get your creative sense intact, when it seems to be going away, is to clear out these distractions.

These distractions could be anything — from the ghosts of some deadlines missed in the past or something personal that’s eating up a big part of your brain. To make sure that you get your creative sanity back on track, you need to get rid of these distractions and get going with the task in hand.

Don’t wait for the cupid to strike

Procrastination — the biggest enemy of today’s worker. How often does it happen that we keep waiting for that one night fight for completing the project? Quite often, doesn’t it?

Since college days, we are bitten with the procrastination bug and it continues to haunt us even during our professional days. Most of the time, the reason for procrastination is quite lame — ‘I don’t feel like doing it.’ ‘there’s still a couple of days left in the deadline’ and more.

You don’t even realize when the time flies, and you are left white faced with couple of hours remaining to finish the job. Under such circumstance, how can you expect your endocrine system to pump those creative juices and deliver creative work?

Don’t let this happen. Kill the procrastination bug, by spraying the pesticide of diligence and planning to deliver the most creative work even when there are strict deadlines to meet.

Rejuvenate your creative juices

One of the most important aspects of staying creative under immense pressure is to not let the pressure get to you. I have seen quite a number of times that my team members would continue to spend sleepless nights worrying about the deadlines, without giving their mind time to relax. But that’s not how things should work out, and this is where I jump in.

I have always emphasized on the importance of giving our body a break. And that’s what I tell my team to do. After a sprint of creative marathon, you need to give the brain ample amount of oxygen and nutrients to rejuvenate.

That’s exactly what taking some time off from work does. It replenishes the brain with fresh hormones, and you are ready with fresh vigor to collide with the work head on. It inspires you to be more creative.

But, make sure you track the time spent on this break, and don’t end up stretching it too far to have sleepless nights. Always keep a check on it.

Use the ammo called TECHNOLOGY

We no longer live in a world, where a pen and paper were the only two tools for teams to bring sanity in their professional life and manage their work. Technology has given us so many advanced options to look up to when we are stuck in a creative fix with the sword of deadline hanging around on the neck.

So to make sure that the team members don’t have to kill their productivity, because they were too busy managing tasks rather than working on them, it is always great idea to bring technology into use.

For instance, at ProofHub we keep use our project management software to assign tasks, discuss over important topics, proof and review files, communicate and all the other important activities all the teams have to perform in a day’s work.

Thanks to the tool teams don’t have to waste time juggling between their work and time management. Everyone is able to keep their creative sense intact, all the while delivering their tasks right on the money!

Keeping your creative sense intact is all about bringing together some basic elements of work management together. Leaders who are able to understand this can get their teams to do wonders.

In case, you have been struggling to keep your team’s creative sense intact because of strict deadlines and constant distractions, then following the tips mentioned in this post can help you to get them on the right track.

‘Want to become a leader who gets things done? Switch to ProofHub.’

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Vartika Kashyap currently runs the marketing team at ProofHub — a project management software for teams of all sizes. She is a seasoned marketing professional who is an expert in digital marketing and entrepreneurship. She’s been featured among LinkedIn’s Top Voices for the year 2016. Connect with Vartika on LinkedIn, Medium and Twitter.

Also follow our company page @ProofHub to get the recent updates about our tool, published articles, motivational quotes & presentations.


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Vartika Kashyap

Vartika Kashyap

Chief Marketing Officer@ProofHub. Featured writer on LinkedIn. Contributor at Elearning Industry, Dzone, Your Story and