How and Why to Follow Up with Clients

I got a new contract on a Sunday without even writing a proposal.

Hands holding a small plant in dirt symbolize new growth from old relationships
Hands holding a small plant in dirt symbolize new growth from old relationships
New growth is dug out from old relationships by following up with clients. Photo by Noah Buscher on Unsplash

It is easier to keep a client than to win one. — Jack Jose, and countless others.

Approach 1: The “thinking of you” note or link

If a cold letter was going to convince her, this was going to be the one.

Approach 2: The timed intentional follow-through

Making a note to follow up with the Harvard MBA application.
I followed up with a client about her cover letter.
I followed up with a client about her cover letter … again.

Approach 3: The monthly

Approach 4: The annual

Why?

Freelance writer/editor | Published educator: Angels and Superheroes | Prevent gun violence | Top Rated 100% Upwork | thebestwordsllc.com | he/his

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