How this non-profit crowdfunding and fundraising platform can help you reach your mission in 3 ways

Every charity group or nonprofit organization has a mission to make the world a better place. However, the big challenge is how to turn that into a reality.

NPSS Corporation lists some tips on how to launch a fundraising campaign successfully, which include making “a winning plan to find, reach, engage and retain potential donors,” who can then be developed into long-time supporters of your causes.

Unfortunately, finding donors who would consistently support an organization’s social projects can be a daunting task. It is recommended that a soft launch of a fundraising campaign is conducted to build momentum and rope in an audience. Too, including a call to action, educating fundraisers, creating a donation page, utilizing audio-visual content, and celebrating milestones to encourage donors to keep supporting your cause are other steps to keep things moving.

If all of these sound like a tedious amount of work in an otherwise saturated industry, fear not. One company is changing the fundraising landscape, making it easier for charities, nonprofits, non-governmental organizations (NGOs) and other associations to get the attention and help they need.

Founded by French-American entrepreneur, Dom Einhorn, who has several years of experience in affiliate marketing and impact investing, Exponential, Inc. (XPO2) is a cause-related tech marketing firm that aims to help overlooked small- and medium-sized groups achieve their fundraising targets.

Here are three ways that XPO2 can help turn a mission into a movement:

Strong supporter base

XPO2 is primarily an NGO crowdfunding platform, where people can directly make their contributions to their chosen organization. Another option is the company’s proprietary cashless contributions module, where consumers have the opportunity to contribute via their online purchases.

The XPO2 platform gives these charities global access — they are given a chance to talk to the world, promote their cause, and make their voice heard.

Net social impact

People are more inclined to give their money away when they know it will make a difference to society. Will it be used to buy school materials for underprivileged children, food for a poor community, or necessities for disaster-stricken families?

This is XPO2’s focus — net social impact, or the amount of good every single contribution can make. The company carefully chooses the most promising NGOs that are doing real work for the betterment of the environment, community, and society in general.

XPO2 also shares its technical expertise and marketing tools to these groups; the company shoulders all the operating costs of operating the impact investing platform and absorbs the bulk of the risks. This is why, on July 14, which coincided with Bastille Day, the French National Day, XPO2 launched its own rewards-based crowdfunding campaign.

Immediate action

XPO2 takes pride in raising funds for a project that is ready to roll, not a project that may or may not come to fruition. This is one of the things that sets the company apart from other crowdfunding platforms.

It has already worked with various NGOs in different countries around the world. These include the Morani Preserve in Kenya, whose dedication is on the protection of lives and habitat of more than 400 endangered species; the Bully Rehab Awareness Gym, which involves various programs aimed at helping at-risk youth due to the bullying epidemic in America; and Big Cat Rescue, an animal sanctuary that rescues, houses and rehabilitates exotic felines or wild cats.

XPO2’s revolutionary platform, coupled with these three essential elements, can help turn a mission into a reality. Those who want to run a successful fundraising campaign surely can learn a thing or two from XPO2’s method and attract consistent supporters to join their mass movement.