How to Build the Character Trait That Boosts Confidence, Respect, and Likeability

“If you have integrity, nothing else matters. If you don’t have integrity, nothing else matters.” — Alan K. Simpson

Moreno Zugaro
Ascent Publication

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Evernote is one of my favorite digital tools, but over the last months, I developed some serious trust issues.

Not because they leaked my data and my email address got flooded with an avalanche of Nigerian princes trying to move inherited millions out of the country. The issue was far simpler. They offered me a one-time discount on the premium version — then showed it to me again another 17 times.

If Evernote was a human, it would suffer from massive cognitive dissonance, the stress you feel when you said you were going to work out, be on time, or get up early, but don’t follow through. When you aren’t the person you claim to be, it paves the path for a career in politics but also makes you feel bad about yourself. So what’s the antidote?

Integrity. It’s simple — it means you do what you said you were going to do and act in line with who you claim to be. This makes three things happen.

You boost your confidence because when you do what you said, you increase trust in yourself.

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