How to Realistically Start an Online Content Business That Actually Grows

6 comprehensive steps to getting your online business launched in 2021

Jon Brosio
Jan 8 · 16 min read
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Photo by Dan Dennis

Setting the scene: Who is this for?

Steps to launching a realistic online content business (that actually grows)

1. Choose your niche and evaluate your audience.

"If everybody is doing it one way, there’s a good chance you can find your niche by going exactly in the opposite direction."

— Sam Walton

Action step:

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IMG 1.1 Source: Author

2. Share your content.

Action step:

I would create an article and don't overthink it — just put a piece of content out in the world.

3. Improve your copywriting skills.

Action step:

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IMG 3.1 Source: CoSchedule.com

“When you have written your headline, you have spent eighty cents out of your dollar.”

David Ogilvy

4. Start measuring what works (and what doesn't).

"Curse you, audience! You just don't get it!"

Objective considerations:

Action step:

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IMG 4.1 Source: Google Trends

5. Create your customer base.

Now, your goal shouldn't be to strictly sell your products. It should be to continue the problem solving journey.

Action step:

6. Create your customers.

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IMG 6.1 Source: Author Stripe Dashboard

But for millions of people, that type of money can radically change their entire trajectory — especially if it's consistent.

Action step:

Recapping What We've Learned

Congratulations because now at least you're off the launchpad.

“A child has no trouble believing the unbelievable, nor does the genius or the madman. It’s only you and I, with our big brains and our tiny hearts, who doubt and overthink and hesitate. Don’t think. Act.”

Steven Pressfield

Ready to Make More?

The Ascent

A community of storytellers documenting the journey to happiness and fulfillment.

Jon Brosio

Written by

📚 3 Mil+ Views | 🤠 Internet Cowboy | 🍷 Wine Aficionado | I'll Teach You How To Build a 💰-Making Blog: https://bit.ly/2GuQtgB

The Ascent

A community of storytellers documenting the journey to happiness & fulfillment. Join thousands of others making the climb on Medium.

Jon Brosio

Written by

📚 3 Mil+ Views | 🤠 Internet Cowboy | 🍷 Wine Aficionado | I'll Teach You How To Build a 💰-Making Blog: https://bit.ly/2GuQtgB

The Ascent

A community of storytellers documenting the journey to happiness & fulfillment. Join thousands of others making the climb on Medium.

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