Ascent Publication
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Ascent Publication

I Kissed Conventional Dieting Wisdom Goodbye

And embarked on my own science-fuelled craze to lose weight.

It doesn’t just happen on some random bright blue sunny day that we get motivated to lose weight, where we’re drafting out a blueprint of how to live a healthy lifestyle.

It’s a game of decision making and an economic concept known as the opportunity cost: for…



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Dr Joel Yong, PhD

Crafting strategies for optimising the biochemical pathways in the human body. Learn more at