Ascent Publication
Published in

Ascent Publication

Photo by danny howe on Unsplash

If You Want To Inspire A Devoted Audience, You Must Learn To Do This First

Photo by Taneli Lahtinen on Unsplash

Build An Audience Of One, The Rest Will Follow

“When you seek to engage with everyone, you rarely delight anyone. And if you’re not the irreplaceable, essential, one-of-a-kind changemaker, you never get a chance to engage with the market.

The solution is simple but counterintuitive: Stake out the smallest market you can imagine. The smallest market that can sustain you, the smallest market you can adequately serve. This goes against everything you learned in capitalism school, but in fact, it’s the simplest way to matter.

When you have your eyes firmly focused on the minimum viable audience, you will double down on all the changes you seek to make. Your quality, your story and your impact will all get better.

And then, ironically enough, the word will spread. “ — Seth Godin

“I can’t give you a formula for success, but I can give you a formula for failure; try to please everybody all the time”- Herbert Swope

Photo by Guillermo Sánchez on Unsplash

In Conclusion




Strive for happier. Join a community of storytellers documenting the climb to happiness and fulfillment.

Recommended from Medium

The Sunday Feed

The Weekly Nugget

Understanding Customer Requirement

The Retweet Technique Used by the Biggest Twitter Personalities To Grow Their Audience

Power Semiconductors Weekly Vol. 34

The Real Effects Of Bad Web Design

How to Make Money with Porn Sites as a Writer

A Guide to Our Copyediting Process: Common Errors, Grammar Pet Peeves, and Advice for Writers

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jonah Malin

Jonah Malin

creative writer gone pro.

More from Medium

A Writers 8 Rules For Staying Sane In A Nutty-Ass World

You might be creating for a taste that doesn’t exist yet.

Writing a Book is a Tempting Prospect That Takes Lots of Work

Woman on bed with books flying around her.

Do This One Fun Exercise the Next Time You Read a Book

How to read more effectively