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Ascent Publication

I’m A Human Behavior Professor and I Have Bad News About That Goal You Just Set

Here’s what other human behavior experts won’t tell you

Photo by Estée Janssens

It’s easy to set goals. Reaching them is difficult. That’s because people often misunderstand the process of goal-setting and how to change for the better. As a human behavior professor, I see people inadvertently set themselves up to fail.

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