The Power of Asking ‘Why Not’ In Addition To ‘Why’
‘Starting with why’ is no longer enough.
“People who labor all their lives but have no purpose to direct every thought and impulse toward are wasting their time — even when hard at work.”
— Marcus Aurelius
Start With Why
By now, you must be sick of hearing the umpteenth person spout the phrase ‘Start With Why’, but bear with me. It is a question that bears repeating, especially in the context of the questions posed in the latter half of this piece.
Simon Sinek has done such a great job getting us to think about ‘why’, that it is now the only natural thing to ask prior to embarking on anything.
“I want to eat.”
“Why?”
“I’m hungry dammit!”
“Fine, good enough reason.”
For the uninitiated, the original crash course by Simon himself can be found here.
Think of your ‘why’ as your true north. It serves to provide direction in life. If you look up and see your true north, that is — your purpose in life founded upon your values and strengths, you will never feel lost.
Simon articulates this concept clearly in one of his articles:
