With a Good Reason, You Can Learn to Love What Others Hate

Like black coffee.

Corey Fradin
May 3 · 5 min read

I like black coffee. There. I said it. Decaf, too. It’s a new thing for me, drinking coffee. And drinking it black is something I thought I’d enjoy. Yet here I am writing about it. What changed? How did I go from a frappuccino-loving, extra-whip-cream-requesting, sugar-binger to someone who takes their coffee black as night? Well, it’s because I had a reason to.

Over the past year, I’ve learned a lot about nutrition. Of how refined carbohydrates work and the role of insulin in the body. I’ve also been experimenting with fasting. In short, my understanding of food has grown tremendously. And with it, the things I feel that I should or should not be consuming on a regular basis. One of which is coffee.

Coffee itself seems healthy (*though I’m not a doctor so nothing here should be taken as medical advice), while creamers, sweeteners, and the like, not as much. So, I’ve started drinking coffee and am doing so without any flavored help. To my surprise, it’s great! In fact, it’s now something I look forward to.

The Reason Matters

In anything you do, but particularly when it comes to your goals, you can gain the ability to love what others hate. All it takes is a strong a strong reason for doing that thing. In my case, I read some books that recommended coffee as a healthy drink option, particularly when fasting, so I took it up. They discouraged adding anything to it though, so I keep it black.

Here’s another example. For years, my breakfast consisted of Greek yogurt mixed with cinnamon. It was like eating a bowl of sour cream each morning. To say it was an acquired taste would be generous. It was nasty. Yet, that was my AM meal for .Why? Because I had a strong reason to consume it. Again, because of the health benefits I thought I was gaining from it.

Was I really getting anything of value from that yogurt? I don’t want to think about it. What matters is that I in it and thus easily overcame the taste of sour milk day after day. I didn’t love it, but I certainly learned to enjoy it. All because I had a reason to.

A table with a breakfast spread on it.
A table with a breakfast spread on it.
Photo by Joyful on Unsplash

Polarized Opinions

Think about audiobooks for a moment. For some reason, people have intense feelings about them. Particularly, those that have never used them before. Ask someone that’s never listened to an audiobook if they would consider it and they’ll say something like: I know from experience because that used to be me. That is, until I had a reason to listen to them. Now I them.

I was skeptical about audiobooks at first. But, I wanted a way to consume more books while on the go (ie. driving, running, etc.). Audiobooks fit that need wonderfully. I started listening to audiobooks and fell in love. Not immediately, but it happened nonetheless. Now I happily finish two to four audiobooks I had a strong reason and thus learned to love it.

I’m reminded of the quote by Friedrich Nietzsche that goes:

“He who has a why to live for can bear almost any how.”

Your goals don’t necessarily need to have that extreme of an overtone to them, but you can apply the meaning. With a good reason, you can learn to love what others hate.

Remember Your Reason during Times of Doubt

In your own life, what is something that you’re interested in but are skeptical of because others are so against it? What is your black coffee? What is your audiobook? It could be running at 5 AM or handmaking pasta. It could be talking to someone new each day or even making the bed.

I’m not going to lie. Eating plain yogurt took a lot of effort for me to come around on. That said, I kept the reason for doing it front and center in my mind. And with each subsequent bite, it got that much better. Or maybe, that was just because I ended up overloading it with cinnamon. Either way, what started as bearable became actually somewhat enjoyable.

Many spices on a table.
Many spices on a table.
Photo by Tamanna Rumee on Unsplash

Moving Forward with a Good Reason

Once you have your reason for a goal, be sure to write it down because In times of struggle or dislike, revisit that why and remind yourself of the importance behind it. During those moments of sleepiness at 5 AM, refresh yourself as to why you’re awake at that time. As you build up the courage to approach a stranger in the coffee shop and engage in small talk, remember your reason for the conversation.

So long as you have a strong reason for what you’re doing, you can learn to tolerate, enjoy, and even love the things that others loudly decry. It won’t happen immediately, but it will happen so long as you stick with it. With each sip of coffee, with each bite of yogurt, with each listen of an audiobook, your love for that thing will grow.

However, if you try something and the falls flat, ditch it. For example, if I absolutely couldn’t get past the taste of black coffee to the point that no health benefits would make it worth it, I’d drop it and find something else. So long as it’s not that unbearable though, stick with it. Over time and experimentation, with a strong reason for doing it, you will learn to love what others are so admittedly against.

— Corey

Get My Goal Success Ebook & Checklist!

Ready to start achieving your goals? Download my FREE Ebook + Checklist and learn the 8 things you need to do for goal success.

The Ascent

Aspire to something greater.

Sign up for Founder's Journey

By The Ascent

Follow Ascent founder Steve Campbell's journey to being an independent creator and company of one. Take a look.

By signing up, you will create a Medium account if you don’t already have one. Review our Privacy Policy for more information about our privacy practices.

Check your inbox
Medium sent you an email at to complete your subscription.

Corey Fradin

Written by

Founder of QuickBooost, a blog that helps you achieve your goals and a fulfilling life. | https://quickbooost.com/ebook/

The Ascent

The Ascent is a community of storytellers documenting the journey to a happier and healthier way of living. Join thousands of others making the climb on one of the top publications on Medium.

Corey Fradin

Written by

Founder of QuickBooost, a blog that helps you achieve your goals and a fulfilling life. | https://quickbooost.com/ebook/

The Ascent

The Ascent is a community of storytellers documenting the journey to a happier and healthier way of living. Join thousands of others making the climb on one of the top publications on Medium.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app