Brands Are Not Our Friends

Comcast sent me 10 pizzas. This isn’t nice; it’s manipulative.

Illustration: Laurent Hrybuk

I didn’t realize how seriously companies take social media until last year, when I opened my front door and saw a delivery guy holding a stack of pizza boxes up to his chin.

Comcast had recently started advertising mobile-phone service where I live. Given that Comcast and AT&T were…

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