The False Dream of a Neutral Facebook

Mark Zuckerberg wants the platform to be seen as having a huge effect on voting — but no impact on votes.

Alexis C. Madrigal
The Atlantic

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Photo: Steven Senne / AP

Donald Trump and Mark Zuckerberg each told partial truths yesterday.

First, Trump tweeted that “Facebook was always anti-Trump.” From all available information, it does seem true that the vast majority of Facebook’s employees did not want Donald Trump elected president of the United States. They are disproportionately young, urban, and socially liberal, living in California’s most left-wing region. Trump lost all these demographic groups.

Zuckerberg, Facebook’s CEO, responded to Trump with a post about the company’s role in the election. “Trump says Facebook is against him,” he wrote. “Liberals say we helped Trump. Both sides are upset about ideas and content they don’t like. That’s what running a platform for all ideas looks like.”

Trump wants Facebook to be seen as having a traditional anti-Trump bias. Mark Zuckerberg wants the service to be seen as neutral. And they’re both wrong.

Zuckerberg’s statement begins with a play right out of the D.C. congressional playbook: The tough-minded, get-things-done pragmatist knows in his heart that if everyone is mad, he must have done something right.

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Alexis C. Madrigal
The Atlantic

Host of KQED’s Forum. Contributing writer, @TheAtlantic. Author of forthcoming book on containers, computers, coal, and collateralized debt obligations.