What Is MasterClass Actually Selling?

The ads are everywhere. You can learn to serve like Serena Williams or write like Margaret Atwood. But what MasterClass really delivers is something altogether different.

The Atlantic
The Atlantic
Published in
16 min readAug 10, 2020

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Image above, clockwise from top left: MasterClass instructors Serena Williams (who teaches tennis on the platform); Natalie Portman (acting); Gordon Ramsay (cooking); Malcolm Gladwell (writing). Illustration: Jade Purple Brown; Graham Denholm / Getty; Jérôme Favre / Bloomberg / Getty; MasterClass

By Carina Chocano

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