Why People Who Hate Trump Stick With Him

Since 2018, I’ve conducted roughly 50 focus groups with Trump voters to understand the shifting dynamics within the Republican Party.

A black-and-white photo of Trump’s face, overlaid with part of a ballot with Trump and Pence checked off in red.
A black-and-white photo of Trump’s face, overlaid with part of a ballot with Trump and Pence checked off in red.
Credit: The Atlantic

By Sarah Longwell

President Donald Trump is losing to former Vice President Joe Biden by more than 10 percentage points in both the Real Clear…

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