Why Urban Millennials Love Uniqlo

Will the rest of America learn to love it too?

UNIQLO 2019 Collections Celebration at Smogshoppe on March 7, 2019 in Los Angeles, California. Photo: Charley Gallay/Getty Images

By Gillian B. White

Uniqlo was founded in 1984 in Hiroshima, Japan, as the Unique Clothing Warehouse — an ironic name for a manufacturer known for clothing that is in no way unique. A person can dress sock-to-cardigan in the company’s wares without announcing herself as a devotee of the brand. In an…

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