Published in


Practical design guide to gender inclusion. Part 3: Final realizations

Content written by @manviaggarwal_

Angela Rossi

Design processes are known to be not linear. They are iterative in the stages where the designers need to re-evaluate what they have or haven’t created to understand the problem better. The path to inclusion is not a straight road either, for any scenario or dimension of diversity. The human race is complex and designing for its diversity is not an hour’s work. It requires complete awareness and acknowledgement of unconscious biases one might be bringing to the discussion; it also requires the people involved in the design process to actively overcome these biases to progress towards creating an inclusive solution.

A change in value and more consciousness towards biases for those involved in the design process, core company members, designers and other stakeholders can be brought about by focusing on a shift in their mindsets. The working group’s value change essentially starts with the leaders taking charge and progresses with inclusive work practices, followed by conscious design and production stages of tangibles and intangibles, finally reaching the digital experience part.

In gender’s context, there has been a significant evolution in gender studies and an active sensitisation and realisations about the fluidity of gender identity and expression amongst a wide range of the young population. The inclusive design processes that work towards inclusion through adding layers of misrepresented communities on top of the base user segment are more effective.

It is crucial to represent the misrepresented and have platforms that become their voice. Interestingly, this research also saw the population in two groups, cis and non-cis, which again is a binary classification. This unintentional bifurcation demands us to understand the need for the normalisation of the gender spectrum. The inclusive design process needs to guide the stakeholders towards greater responsibility, breaking the binary barriers.

Real inclusion of the gender spectrum will happen when associating with any gender identity or expression stops playing a modifier’s role in a user’s journey of e-commerce or any other product/service. Gender neutrality can be a breakthrough that is required to tackle gender exclusion in its totality. The stakeholders need to look at inclusivity with a long shot goal at mitigating these divides in the first place.

Angela Rossi

For previous articles, links below:




We design for humans

Recommended from Medium

(User Research and Interaction Design) — Team Charter & Project Plan

51–262 CDF Project 4

Let your customers love ️you ️️❤️ by listening to them

The Big-Boss Heavy Duty Lanyard

What if I designed a transportation app?

A collection of the proposed app screens (search, tickets, directions, delays) for the iPhone and Apple Watch.

User Research Is Not Illegal, Uncle Sam

😿 Crypto-UX: I paid my non-technical friends with cats to do an informal analysis of blockchain…

Canva One Of The World’s Fastest-Growing Online Design

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


We are an independent experience design studio based in Milan, Padua and Arborea

More from Medium

The Commerce Of Design

How to avoid firing designers for 6 years. And then — to fire everyone.

What is Participatory Design? — An insight into a Co-Design project at Malmö University

Was Jerry Seinfeld just a designer posing as a comedian?