Does Your Brand Have the Holy Water It Needs To Convert Customers?

The three questions companies need to answer to define their transformation potential

iStockphoto.com:imphilip

“We’d like to rebrand our church,” the pastor said on the other end of the line, “and we’ve heard your firm walks on water,” he added with an unexpected chuckle.

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Our attention used to be something that our physical environment influenced, but our focus has shifted from places to screens. While we can get ruthless efficiency and convenience online, there’s something primal about coming together around a physical place and experience.

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Kevin Ervin Kelley, AIA

Kevin Ervin Kelley, AIA

I’m a retail architect that studies human behavior, perception, and decision-making. I’m fascinated with the intersection of where commerce and community meet.

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