How to Steer Your Brand in the Right Direction

A few critical tools to keep your company out of the ditch

iStockPhoto.com Mulecan

They say the car you drive says a lot about who you are, and that logic makes sense because my old college buddy, Trent, and his Subaru were reflections of each other.

For four years of undergraduate school, I watched Trent race his Crimson Red Subaru around…

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Kevin Ervin Kelley, AIA

Kevin Ervin Kelley, AIA

I’m a retail architect that studies human behavior, perception, and decision-making. I’m fascinated with the intersection of where commerce and community meet.