The Five Marketing Plates You Need to Keep Spinning as a Startup

How to build a bootstrap marketing approach with limited resources and a near-zero-budget conceptualmotion

Starting a business is like trying to build a utopian colony in the middle of the jungle. With no roads, electricity, plumbing, or running water, you spend the first year or two just getting the fundamentals…




Our attention used to be something that our physical environment influenced, but our focus has shifted from places to screens. While we can get ruthless efficiency and convenience online, there’s something primal about coming together around a physical place and experience.

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14. Further Research

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Kevin Ervin Kelley, AIA

Kevin Ervin Kelley, AIA

I’m a retail architect that studies human behavior, perception, and decision-making. I’m fascinated with the intersection of where commerce and community meet.

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