To Change the Perception of Your Brand, Start With the Senses

An overview of why brand qualities need to be tangible

iStockPhoto.com: AntonioGuillem

“Whatever happened to that place?” Julia asks her coworkers as they debate where to go for a special Friday lunch, “I used to love going there, but then it went downhill.”

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Kevin Ervin Kelley, AIA

Kevin Ervin Kelley, AIA

I’m a retail architect that studies human behavior, perception, and decision-making. I’m fascinated with the intersection of where commerce and community meet.