Easy Ways to Add Legs to Your Business
Revenue Streams That Don’t Require a Ton of Extra Work
As I sit at my kitchen table writing this article, I see that it has four legs — a perfect picture of what it means to be an “authorpreneur,” i.e., a writer who’s turned their writing into a business.
The table top is the main activity of writing.
The legs are the variety of ways this writing can become a business.
If I use myself as an example, my table top could be seen as my writings as a health and fitness expert.
Leg one could be my work as an author in my two main books, Fit for Faith and Women of Strength.
Leg two could be my work as a presenter of workshops and fit breaks at conferences.
Leg three could be my work as a producer of Fit Tips for HopeStreamRadio.
Lastly, leg four could be my work as a writer of articles and blog posts for both my own blog and also as a guest contributor to others.
However, we don’t need to limit our writing business to just four legs.
For a healthy business, it’s best to have (at the risk of mixing metaphors) “many irons in the fire.” This helps to safeguard income, especially in the event that one income source dries up.
These other legs could include such things as podcasts, webinars, and online courses.
But you may be thinking, “I don’t have the time for all these legs!”
No need to worry. Creating legs just takes a little creativity — a quality most writers have lots of.
It’s called repurposing, which is a term I learned from Kristen Eckstein.
Repurposing is when you take content you’ve already written and develop it into something else.
There are many ways to do this, including collecting blog posts into an eBook, clipping sentences from this eBook into social media quips for Twitter, Facebook and Pinterest, and converting written content into audio.
Let me walk you through an example.
I hosted a podcast called Health Matters where I interviewed health experts. But instead of stopping there, I used these interviews in a number of creative ways.
For example, after I interviewed experts on my podcast, I posted an excerpt on my website and provided a link to listen to the audio version. I then transcribed the interview and made it available as a free download gift to build my email subscriber list.
But it didn’t stop there. I took a portion of the interview and included it in a collection called, The Christian’s Woman’s 4 Key Habits to Holistic Health. I’ve created memes from the expert quotes and posted them on Facebook, Twitter, and on a Pinterest board called Health is the First Wealth.
I then used the interview, along with 4 others, in a special Review Episode of the podcast. You get the picture.
The variety of ways to repurpose your writing is really only limited to your imagination.
I’ve taken a blog post on How to Stop Stress Eating and created a 30-minute pre-recorded webinar (an instructional presentation) to post on my website. I’ve done the same thing with a workshop called, The Call to Care for Our Bodies.
A blog post can be altered to:
· create a webinar
· present as a workshop
· submit as an article
· develop into an e-course
I challenge you to take a blank piece of paper, sit down at your kitchen table, and brainstorm ways that you can repurpose content you’ve already written into something new.