Scaling a tech solution in your business (and Automation in particular)

Sep 18, 2020 · 5 min read
Image: Pexels/Pixabay

There can be a lot of consideration put into deciding to invest in new tech for your business. Whether it’s in productivity, like a collaboration or project management tool, to replace something old with new, like a finance tool or to add new capabilities that transform your business, like the UBIO Robotic Connectivity Automation (RCA) API.

And when the decision is made and the investment signed off is when the real work starts to ensure you see the full value from the choice you made and product you invested in.

In many businesses, the excitement of investing in new tech wears off when it becomes clear that to see the full benefits requires considerable and considered time investment. Even for productivity tools that are primarily bought to save time, it’s important to spend time rolling it out the right way before you can enjoy its full set of benefits.

Making the most of your investment


What is RCA?

Photo by Suzy Hazelwood from Pexels

In this piece I will often refer to the UBIO RCA solution, but what is RCA?

Robotic Connectivity Automation is a technology that allows us to automate anything online. For most of our managed service customers, aggregator websites in the travel or price comparison space, it means replacing click-outs with automation of transactions. For others, it would be building alternative transaction flows for events or any online checkout. We even started offering our tool for companies to create and manage automations themselves.

But the information here is valid for any tech solution, particularly if it enables your business to transform beyond what was previously possible.

Understanding the right steps in your business

Questions to consider:

  • Who would benefit from this integration? (eg. creating your suppliers’ list)
  • What they need to know (eg. your pitch)
  • Do they need to sign an agreement? What does that look like? How long does it take? (the paper/sign-off process)
  • Who Do I need to involve externally? (UBIO Customer Success team usually)
  • Who do I need to involve internally? (The internal integration team that you assigned during implementation)
  • What might stop me from going live? And how to how account for that? (Your risk mitigation plan)

Building a healthy opportunity pipe

Moving fast and slow

Setting goals

  • Revenue: What should this new solution in your business contribute in revenue by the end of year 1, year 2 etc.
  • Customer satisfaction: To what extent would you need to adopt this new technology to increase your customer satisfaction rating?
  • Differentiation: How do you ensure this new technology helps you differentiate your business and be part of your ongoing transformation?

You can apply measurable metrics to these such as conversion rates, NPS scores, customer reviews, valuations, etc.



Include the time and internal resources needed when you consider taking new technology onboard and train any team in your business that will be interacting with it as well as communicate why they will be doing it (your goals) so everyone can share the success and satisfaction of spearheading and scaling tech in your business.

Adar Cohen is UBIO’s VP of Customer Success. Adar spends his time providing guidance to our customers to ensure they maximise the value they get from our technology. Contact him at

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