The 5 Biggest Misconceptions of Coaching

Dean Middleburgh
The Aware Wolf
Published in
6 min readDec 2, 2020

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Life coaching is an extremely misunderstood subject. I aim to give you the inside track of what life coaching is and why it is growing in popularity. Here are the 5 biggest misconceptions I come across within the coaching world.

1) I don’t need a coach

The first misconception is the most fascinating. It reminds much of someone who has a nasty toothache who refuses to go to the dentist. Days and weeks pass and the pain inevitably worsens. It gets so painful that the man chooses to take action. Instead of making an appointment to see someone who knows what they are doing, they instead get a long piece of string and tie one end to the tooth and the other to the car’s bumper. The car is driven away at high speeds as the tooth is yanked free.

There you go! I told you I didn’t need to go to the dentist.

This person fails to realise that not only did they waste time suffering, but their problem could have been dealt with much sooner. Maybe removing the tooth wasn’t the reason for the pain in the first place; maybe there is a far greater problem rooted below the surface. Could it be possible that this is a short term solution to a much bigger issue?

I use this analogy to show that sometimes the issues holding us back are far deeper than we know. This is where a…

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Dean Middleburgh
The Aware Wolf

An NLP Practitioner and emotional intelligence coach who loves to write, travel, and learn new skills.