There are obviously some interesting things to unpack in a video for a dirty rap song comparing aspects of female anatomy to comestible products and also featuring its black rapper selling watermelons on the side of the road. (There’s a collection of short anthropomorphic promotional videos for the video, too.) But I’ll leave the semiotic analysis to others. I mostly like the follow-the-bouncing-ball lyric treatment, which reminds me of Ms. Pac-man, and the nicely-filmed depiction of the agricultural industry’s process. With some nice dance moves. I also like how D. Willz is careful to buckle his seatbelt when he gets behind the wheel of his truck — something you don’t see so often in music videos. Safety first.
