Hipsters, the 90s and the Fragmentation of the Mainstream

“In the ’90s, when we were afraid of ‘selling out,’ we hated the gatekeepers, the mainstream corporate culture that assimilated and corrupted the underground. Now that the mainstream has fragmented, we see it as just another tool to get our message across, and our animosity has been forced to move on to another bugbear that is, like mass culture, ultimately a version of ourselves: the fake hipster.”