How Not to Be a Publicist

Choire Sicha
The Awl
Published in
1 min readJun 15, 2011

“The Redner Group’s official Twitter account posted something you almost never see: an open threat stating that outlets who reviewed Duke Nukem Forever poorly may not receive review copies of games in the future. Anyone who has done this job for any amount of time has suffered through a dry spell after giving a publisher a bad review, but this is the first time the threat of a blacklist has been made public.” They’ve since apologized, but, yow. (via

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