Product Announced

John Herrman
The Awl
Published in
1 min readJan 12, 2015

“The crowd went silent. The Samsung presenter removed an obsidian-dark rectangle from a velvety pouch. He flicked it with one finger, and an orange light in the middle blipped on and off. The audience went fucking crazy. As if to say But there’s more, the presenter held up his flicking finger, silencing the crowd again.

‘Tell me, can your rectangles do this?’ He flung the metallic board against the ground, where it shattered and dissolved into a fine powder. A man wearing a bright Wall Street Journal sash began to sob and applaud. Drones dropped confetti.”

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