Rookie Rookie Rookie

Rookie began publishing yesterday; it’s a magazine owned by Tavi Gevinson, who is 15 and fun and scary smart. It may be of interest to you if you are a teen girl or are like a teen girl. (I certainly sometimes am.) The most interesting thing to me about it though: the return of anticipation to the web. The three stories that’ll be on Rookie’s front page today aren’t live yet; they’ll go up later, starting at 3 p.m. And then there’s the whole month lurking for you! I love it. Everything else on the Internet is so “OH THAT WAS PUBLISHED 28 MINUTES AGO.” And this is like, “Ooh we have something neat coming up next Tuesday. See you then, maybe, mmkay?” There’s literally no architecture to express that on the web, so they had to create it. Now I’m going to find a way to steal it.