Suspicions Validated
Trader Joe’s is remixing old copy for its “Fearless Flyer”
Published in
1 min readMay 8, 2017
I told you guys about the cultured butter jokes!!
What’s most amazing here is the subtle differences: “which” vs. “that”; “really great” vs. “really great”; “microorganisms” vs. “micro-organisms”; “French dairy country” vs. “Brittany.” It’s somehow so much better than if the copy had been copied and pasted word for word.
