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The Awl
Be less stupid.
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Copywriting
Silvia Killingsworth
in
The Awl
May 8, 2017
Suspicions Validated
Trader Joe’s is remixing old copy for its “Fearless Flyer”
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6
Silvia Killingsworth
in
The Awl
May 5, 2017
Fearless Flyer Lives On
Apparently it’s now more of a quarterly.
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13
2 responses
Silvia Killingsworth
in
The Awl
Feb 14, 2017
If Trader Joe’s Stopped Publishing “Fearless Flyer,” Would You Notice?
How long can this charade…
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28
3 responses
Silvia Killingsworth
in
The Awl
Dec 12, 2016
Flying Ever Fearlessly Into The Holidays
A close reading of Trader Joe’s latest “Fearless Flyer”
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6