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The Awl
The Awl
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Habit Powerful

Patients Prescribed Narcotic Painkillers Use More of Them for Longer, Study Finds

— New York Times headline, December 9, 2014

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“Hey, I wanted to talk to you about Dad.”


Trauma Clickbaited

“You Won’t Believe How These Experiences are Impacting Your Health” is the headline for an article about the way in which “the connection between early childhood trauma and later health and behavioral problems is stronger than was previously recognized,” so I think we can all agree that…


“[N]othing prejudices the way a reader comes to a piece more than its headline. Nothing is more likely to make him or her believe, even after reading the article through, that the author has said something he has not said and perhaps would never want people to imagine he has said.”