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The Awl
The Awl
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Tumblr Invents Yet Another Business Model

For a dollar, Tumblr will let you “highlight” your own Tumblr posts, which then… puts a sticker on the post that lets people know it’s extra-important. Among the more negative (and not profane) comments are “This is actually ridiculous. Why would I even do…


Let’s Say the ‘New Yorker’ iPad Publication Makes $58K a Week

The data we’re allowed to have from places like Conde Nast makes it a little difficult to parse, but this helps: “between its eight magazines with tablet editions, the company has 242,000 digital customers.” Good night…