Tumblr Invents Yet Another Business Model

Choire Sicha
The Awl
Published in
1 min readFeb 3, 2012

For a dollar, Tumblr will let you “highlight” your own Tumblr posts, which then… puts a sticker on the post that lets people know it’s extra-important. Among the more negative (and not profane) comments are “This is actually ridiculous. Why would I even do that??” and “Well done staff, this is stupid and unnecessary.” They will probably make a ton of one-dollars at this actually!

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