Shubham Datta
Apr 12, 2017 · 3 min read

Welcome back to The Backbone: a journey inside finance at a startup. On this episode, I chat with Dwayne Walker, CFO at LookbookHQ.

For more background on the launch of this podcast, check out Introducing The Backbone!


Joining me on this episode is Dwayne Walker, CFO at Lookbook HQ. LookBookHQ builds software that accelerates B2B purchase decisions by helping marketing and sales educate prospects and customers faster and more efficiently.

Dwayne is the former VP of Finance at Achievers, where he helped orchestrate the company’s $110M acquisition by Blackhawk Network. He is an experienced finance executive with a proven record of successfully growing companies through venture capital funding, IPOs, mergers and acquisitions. A motivated, high performing leader, Dwayne is focused on strategy, growth, people and operational advancement. He earned his Bachelor of Business Administration from the Wilfrid Laurier University and is a Chartered Professional Accountant.


On this episode of The Backbone, I chat with Dwayne about:

  1. His journey into tech and startups and his progression from Controller to CFO;
  2. What LookbookHQ does;
  3. Raising $50M in venture capital funding and orchestrating a $110M exit to a publicly traded company;
  4. Demystifying finance leader jargon: the differences between Controller, Director, VP and CFO;
  5. What makes a great finance leader; and
  6. The importance of the finance function at an early stage technology company

We close things off with a quickfire round:

  • Go to online resource for all things startup finance related
  • Favourite productivity hack
  • One thing you don’t leave the office before finishing

Take a listen:


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Check out previous episodes of The Backbone

Episode 7: Going Through an Acquisition of an eCommerce Company & Keeping Both Sides of a Marketplace Happy w/ Elena Armstrong, Co-Founder & VP Finance at Exact Media

Episode 6: From Finance to Founding an IoT Startup & Bootstrapping vs. Raising Venture Capital w/ Sacha Sawaya, Co-Founder and CFO at Litmus Automation

Episode 5: Difference Between Being an Advisor vs Finance Leader for Tech Startups & When to Raise Capital w/ Eugene Bomba, CFO & VP Operations at ThoughtWire

Episode 4: Transitioning from Professional Services to Finance Leader of Pre-Revenue Tech Startup w/ Chris Parkes, CFO at NuraLogix

Episode 3: Why Finance & Operations go Together & Dealing with the Highly Regulated Financial Services Industry w/ Leen Li, Head of Finance at Wealthsimple

Episode 2: How Finance Scales Growing from 25 to 200+ Employees & Transfer Pricing w/ Les Cullen, Director Finance & Operations at TopHat

Episode 1: Managing Churn & Being Private Equity Backed w/ Daniel Israelsohn, VP Finance & Operations at Firmex


The Backbone is a podcast hosted by Shubham Datta, that explores the journey inside finance at a startup. Each episode features a finance leader (Director/VP, Finance or CFO) that:

  • shares their story of how they entered the world of startups,
  • explains what their company does
  • describes unique challenges he/she faces in their role
  • shares expertise relating to specific topics on the mind of finance leaders

The Backbone

A journey inside finance at a startup

Shubham Datta

Written by

Coprorate Develpment @shopify + Host @BackbonePodcast | write about #tech, #investing, #finance, #SaaS | opinions are my own | more: www.shubhamdatta.com

The Backbone

A journey inside finance at a startup

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