Curse of the Visionaries
We feel that we’ve been put on this earth to solve problems. We got the skills (potentially), passion (probably), and vision (definitely) to really throw a proverbial wrench into the bicycle spokes of society — in a positive way. We don’t even care if society requires a metric or standard wrench, we just know we’re going to throw one and it’s going to result in a sweet over-the-handlebars somersault.
Two points form a line
We came to the conclusion that, in order to provide unending positive service to humanity, we’ve got to get our shit on lock business-wise. To facilitate this transition to being a paragon of business, we developed our “TWO POINT PLAN FOR FUCKING UP THE BUSINESS WORLD IN THE RIGHT KIND OF WAY” (trademark pending).
Point One
Transparency.
We’ll always strive to be transparent. Actually, scratch that. In the spirit of transparency, we actually came to the conclusion that we’re a bit too shitty at subterfuge and nuance — so, it’s less of a striving and more of an intellectual limitation. Although we still reserve the right to perhaps embellish a bit in the spirit of s̶h̶e̶n̶a̶n̶i̶g̶a̶n̶s̶ business execution.
To illustrate our dedication to transparency, we’ve published an article about how The World is Doomed comprised of MUI’s list of shit that’ll fuck stuff up for everyone if someone doesn’t do something about it — so we’re going to do something about it. It’s our list of things we plan to address as a business. The roadmap of shit, if you will.
Point Two
Useful.
We’ll always try to be useful and meaningful, even if it’s only minimally. We believe that a business should kinda be this thing where it’s useful. Our accountant keeps begging us to come up with an idea that will make us a profit at some point, but we just assume that the money will come in once we save the world from all of the potentially harmful things going on. We’re scientists and visionaries, not Wall Street sociopaths.
To illustrate our dedication to being meaningful and transparent, we’ve published a MUI’s Business Suicide Pact. This is a pact that we’ve created for ourselves. In the event that we become rockstars and start getting too big for our britches, we’ve got a plan to burn it all to the ground. Better to die a hero than to become a villain. Even though a volcano lair does sound pretty sweet.
And that’s pretty much it. We’ve got our “TWO POINT PLAN FOR FUCKING UP THE BUSINESS WORLD IN THE RIGHT KIND OF WAY” (trademark denied) to act as our North star of doing businessy shit the right way. Now that we’ve got the framework to guide us, it’s on to actually doing the work. See you next time.
XOXO
Minimally Useful Industries
PS. If you haven’t checked out all our stuff, you can check it on our website.
