How Logan Paul’s and Mr. Beast’s New “Lunchly” Product Could Be Targeting Children
Should influencers target children as potential buyers?
Marketing towards underage consumers can be tricky. We all understand that corporations target parents in an attempt to sell them products such as diapers, toys, strollers, and others. When children grow up and can have a say in what their parents buy, such as school supplies and clothes, marketing campaigns change their tactics and consider children’s interests and current trends. But what happens when companies and individuals target children and youth directly without the parent being aware?
If your kid comes to you and asks to go to Disneyland because their friend has just gone there, you accept this as a normal response. Kids talk and tell each other how amazing the Disneyland trip was; naturally, every child would ask their parents to go, too. But how about a situation when a marketing campaign targets your kid directly, without anyone’s influence or your involvement, especially on social media?
Logan Paul, Mr. Beast, and KSI just announced their new lunch product, Lunchly, a few weeks ago. It’s expected to become a competitor to an ultra-popular lunch box, Lunchables, which took the United States and Canada by storm decades ago. But Lunchables isn’t a…
