KITH X KNICKS Collection Goes Live
Kith’s new collaboration goes live and it’s an NBA partnership with the New York Knicks. Photo Editor Christopher Claxton reports.
The 2023 collection includes clothing and accessories and promises a multifaceted experience on and off the court.
Kith collection utilizes a luxurious style — incorporating leather varsity jackets, coaches jackets made of faux fur and Manteco Wool®, and retro-style satin sports jackets — all examples of noteworthy outerwear.
An exceptional partnership with well-known sportswear designer Jeff Hamilton presents the Kith Knicks Leather Varsity Jacket, which is made of high-quality sheep leather and features co-branding and exclusive Knicks artwork.
In association with Mitchell & Ness, Kith offers jerseys that pay homage to the classic Knicks logo from the 1998 — 1999 season, which are matched with matching basketball shorts. The clothing selection includes crewnecks, knits, hoodies, vintage tees, jeans, and shorts.
Along with Kith’s characteristic Merino wool beanies, the accessories line includes headwear designed in collaboration with New Era, such as 9FORTY Snapbacks and Low Profile 59FIFTY Fitted caps. Co-branded scarves, cotton socks, and a wide range of lifestyle products with exclusive Knicks artwork to finish off the accessories.
Drawing influence from adult fashions, this range now includes Kith Kids, which offers collaborative jackets, hoodies, vintage tees, jeans, and hats.
In honor of this partnership, Kith, the Knicks, and Chase teamed up to present Kith Night, a unique event that took place on Wednesday, November 8. The introduction of the Kith-designed 2023 — 24 CITY EDITION UNIFORMS and City Edition Court took place at Madison Square Garden on the same day the Knicks played the San Antonio Spurs.
In addition to an ice cream sandwich version of the beloved Fiegster delight, Kith Night attendees enjoyed a specially created Kith Treats-treat called the Triple Double in the Chase Lounge, an area reserved for Chase clients.
A booklet showcasing the campaign and an exclusive Kith for Knicks t-shirt made in collaboration with Champion were given to fans as they entered the arena.
In addition to other surprises for the fans in attendance, Kith shirts were thrown into the stands during game breaks.
The Kith for the New York Knicks 2023 collections for adults and kids globally released on Friday, November 10th, at 11 AM EST/CET in all Kith shops, on Kith.com, CA.Kith.com, EU.Kith.com, and the Kith App.
