The Banking Scene
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The Banking Scene

6 Lessons Learned About Customer Experience in B2B

Customer experience (CX) is so vital for the banking industry, and yet… if there is one thing I learned last week (October 29th), it is that there are so many misconceptions about it, even more in B2B than in B2C. Although a one-hour discussion was not enough to clear all the fog around the complexities of CX in B2B, it was a good start.

Our special guests Els Dhaeze, CX Companion, and Frederique Kamp, Expert Lead Value Propositions at ING Wholesale Banking ignited inspiration and an appetite to grasp the learnings of the day to do better in…

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