Binge CV
Binge’s list of credentials: events, partnerships, references and other little stuff that’s made us jump around the office.
My team and I are always talking about personification — giving stuff a human identity, be it food or the mother brand itself. Our lead designer especially embodies this in all the creative work that he produces for Binge.
These days, I’ve been meeting people more frequently than normal who’ve asked me what Binge has been up to since its launch eight months ago. While I’ve got fresh dreams, ambitious ideas and higher targets, I’m proud of everything we’ve accomplished so far. And if human professionals can have CVs, there’s no reason a brand can’t.
Here’s a list of stuff we’ve done (or appeared in) outside of efforts that are solely ours. I’ll keep adding to it as we go along.
August 2016
Brown Paper Bag, Delhi
Press: Launch announcement
BPB Delhi alerted its readers to the launch of a new food website: http://brownpaperbag.in/delhi/intel/bpb-alert-a-new-delhi-food-website-binges-your-radar/
December 2016
Blue Tokai, Delhi
The Huffington Post India
Event: Literary brunch at Blue Tokai’s Delhi roastery
Hosted a brunch inspired by iconic characters in literature and created a limited-edition, five-course menu in tandem with five of our favourite chefs, each of whom specialise in a particular cuisine.
Press: The Huffington Post India started to publish our photo essays on their website.
http://www.huffingtonpost.in/binge/photoblog-vendors-with-the-guts-to-take-on-delhis-iconic-food/
February 2017
The Piano Man Jazz Club, Delhi
Outlook Traveller
The University of Westminster, London
Menu: Cocktail Headliners at The Piano Man
Created the concept for and designed a cocktail menu for Delhi’s first jazz bar, inspired by important milestones in musical history. The limited-edition menu ran for three weeks.
Press: Outlook Traveller wrote about the menu right after http://www.outlookindia.com/outlooktraveller/cuisine/new_delhi_mix_cocktails_and_music_at_the_piano_man/
Academic visit: I was invited to talk to three batches of MA and BA Creative Writing students at the University of Westminster in London. The sessions were meant to educate the students on creative processes, digital publishing, the journalism industry and the challenges and perks of launching Binge.
April 2017
SodaBottleOpenerWala
Insider
Event: Created the concept for a Persian afternoon tea at Delhi’s first Irani-themed cafe, led by 90s pop icon and culinary artist Anaida Parvaneh.
Digital partner: Insider — a ticketing platform with one of the largest followings — showed very friendly interest in working with us earlier in the year, and ticketed the event for us.
May 2017: Airbnb
One of our most exciting partnerships. Stay tuned for details.
Our strengths: Research, writing, photography, design, videos, identifying cultural identity through food, limited-edition anything.
What we do for recreation: Read, travel, connect with people who think like (or unlike) us, collect (and drink) tea, get foot massages to reward ourselves for productivity.
