Matthew KershawWhy Facebook hate long content, but people love itFacebook’s latest briefing presents ‘long video’ should be as short as 15 seconds. This runs counter to the evidence, so why suggest it?Apr 17, 20192Apr 17, 20192
Matthew KershawContent Marketing in renaissance VeniceA look at one of the earliest examples of branded content, and how it uses the same strategies as modern work.Apr 4, 2019Apr 4, 2019
Matthew KershawThe Power Of Formats: What Brands Can Learn from the world of light entertainmentFamiliarity breeds ContentJul 27, 2018Jul 27, 2018
Ben EssenLoser generated content?“TV Advertising used to work like this: you sat on your sofa while creatives were paid to throw a bucket of shit in your face. Today you’re…Feb 24, 2017Feb 24, 2017
Ben EssenHow thinking like a technology company transformed the Domino’s experienceGlobal advertising strategy magazine Admap asked me to write a piece on how iris has helped Domino’s pizza in the UK to embrace…Jan 6, 2017Jan 6, 2017