Matthew KershawSocial At Iris — A Hero’s JourneyHow we built a social function within a big creative agencyOct 18, 2019Oct 18, 2019
Matthew KershawWhy Facebook hate long content, but people love itFacebook’s latest briefing presents ‘long video’ should be as short as 15 seconds. This runs counter to the evidence, so why suggest it?Apr 17, 20192Apr 17, 20192
Matthew KershawContent Marketing in renaissance VeniceA look at one of the earliest examples of branded content, and how it uses the same strategies as modern work.Apr 4, 2019Apr 4, 2019
Matthew KershawThe Power Of Formats: What Brands Can Learn from the world of light entertainmentFamiliarity breeds ContentJul 27, 2018Jul 27, 2018
Kyle KoniewiczHBO Westworld’s poetic mastery of transmedia at SXSWHow a television network deftly used every modern media channel to swarm herds of SXSW tech-nerds miles away from the mega-conference…Apr 10, 2018Apr 10, 2018
Emily HowardThe Dark Web: Dare to go deeperThe dark web is a part of the internet shrouded in myth and trepidation. Accessed only by means of encrypted software, once on the dark web…Nov 24, 2017Nov 24, 2017
Ben EssenAutonomous Branding — designing your brand for AIThe idea of ‘brand personality’ as a way to make faceless corporations easier to connect with was first coined in 1961. But for the next 50…Aug 18, 2017Aug 18, 2017
IrisShoppable Instagram: from inspiration to ‘in my basket’Bye bye ‘Click link in bio”, the most irritating and clunky line in the social universe. Instagram is testing shoppable product tags on…Nov 3, 2016Nov 3, 2016
Iris2016 was a year of humiliation for adland. Will 2017 be a year of hope?2016, the year of Brexit and Trump, has also been a worrying year for adland with fake apps winning at Cannes and media agency transparency…Nov 24, 2016Nov 24, 2016
IrisThe 4 F’s for a happy, motivated, pioneering agency teamFar too often agencies are advising their clients to stand up for a clear bold positioning without listening to their own advice, argues…Jan 12, 2017Jan 12, 2017
