How Great Brands Capitalize on the Customer’s Five Senses

Sensory branding is an ingenious marketing strategy.

Photo by Allef Vinicius on Unsplash

Yesterday afternoon I went out for grocery shopping with my wife. We took our lunch before leaving so we didn’t give in to the emotional impulse of eating out.

But as luck would have it, we had to give in to the “sensory marketing” tactics of a local…

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