
How To Create A Blog That Really Solves People’s Problems.
Do this if you want to make money blogging.
Businesses solve a specific group of target customers’ specific problems in exchange for getting paid. A blog is no different from that. While it is not “the product” itself, it is a part of the solution.
Your blog solves a small part of your customers’ problems.
It should be enough for them to perceive it as valuable, but not enough for them to no longer need your paid solution.
Here’s how to do that.
1. Choose one problem and stick with that no matter what.
Every blog should start with proper research. You need to be clear exactly which target customers you are serving, and which problems that they are currently facing.
This is what will become your niche:
- A niche is not just a general topic like ‘entrepreneurship’ or ‘blogging’. A niche clearly defines which customers you are addressing and which specific problem you are solving for them.
- Your niche determines what exactly you are going to cover and what you are going to leave out. Anything that is not directly related to the problem you are solving, will have to stay out.
- Your niche informs you at every single step of what you are doing. You always need to be asking yourself: “what more can I produce that will add value, considering what my niche is all about?”
Here are some examples for blogs with well-defined niches:
- Thrive Global helps overworked people to reduce stress and prevents them from burning out
- Nerd Fitness helps people who are not your traditional “fitness” audience to start enjoying working out and getting on track with their health
- Study hacks helps students to decode the patterns of success in an academic environment
2. Appeal to your readers emotions and give them a part of the solution.
Remember, a blog is the modern-day equivalent of an advertisement. It exists primarily to attract people to your work and give them a sneak-peak into what you can do for them.
Your free content needs to be the logical first step in getting your customers to purchase your products.
In order to do that, your articles need to show your customers that you understand their problems. You need to make sure that your articles are triggering their emotions and show them that a solution to their problem is possible.
The goal is that your customers feel that you are speaking directly to them, because this is the first time that their problem has been so clearly expressed.
Maybe they will read your articles and understand for the first time that their problems can actually be solved.
Maybe they will try some of the things you are suggesting in your articles and find some first success.
At the end of the day, the goal is to get your customers to the point where they are curious and really want to know more. This is when you can make them an offer for a complete solution to their problem.
3. It’s all about results.
If you have a solution that can really drive measurable results for your customers, then you are going to win. Something that clearly gets customers from point A to point B.
For example:
- From $0 in monthly sales to $2000 in monthly sales
- From 100kg to 80kg in six months
- From 80-hour work weeks to 40-hour work weeks with the same (or better) results
If you are in a position where you can’t really define specifically what results you are going to get for your clients, then you either need to take more time to think things through, or you might have to move to another niche.
If you can’t really define which results you are going to deliver for your clients, then your niche is probably “too fluffy” to be turned into a real business.
So, here’s the point:
- Your blog exists to get your customers to the point where they believe that you are the right person/business deliver the desired results to them (i.e. to build trust)
- Your products exist to actually solve your customers’ problems and deliver the desired results
- Everything you publish on your blog needs to be directly related to the problem, which your business is solving
Conclusion:
Many people are using their blogs in the wrong way. They are essentially giving the whole solution away in their blogs. This primarily attracts people who want free information, but not paying customers.
If you are doing that, you’ll end up as an information provider, who makes hardly any money at all.
Yes, your blog needs to solve your customers’ problem.
But it should only solve a part of his or her problem.
The blog itself is the tool that helps you create interest in your product or service. Make sure that you are always treating it as such. Use your blog to create an emotional reaction within your readers.
Show them that you understand their problems. Show them that you can deliver real results for them.
And then convert them into paying customers.
Call to action:
I’ve put together a free step-by-step guide on how to build a profitable business around your blog. You can get the guide by clicking here.

