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What’s Your Blog’s Elevator Pitch?

Yes, even a blogging business needs one.

Tim Rettig
Sep 1, 2018 · 3 min read

For some reason, it seems like many bloggers feel as if “different rules” apply for a blogging business as for any other business. That running a blog is “different” from running any other kind of company.

In fact, many bloggers don’t even see their blog as a business whatsoever. They might see themselves primarily as writers or as creatives, but not so much as entrepreneurs.

This is a fatal mistake.

At least when you want to make money from your blog.

By itself, your blog might not be a business. But blogging is one.

Your blog’s business objectives need to be just as well-defined as for any other kind of business. And that’s when an elevator pitch can be helpful. And hey, helping you to define one for your blog is the goal of this article.


1. Who are the target customers of your blog?

Without having a very clear idea of who the target customers of your blog are, you are never going to get anywhere. You are simply going to try and speak to the masses, while not actually reaching anyone.

If you want to define your target customers, then you need to have an extremely specific imagine in mind of who these people are and the problem, which they are facing.

Some examples:

  • People who have been blogging for years and want to make a full-time living from this, but are failing to make money from their blogs
  • Managers who are working 70-hour work weeks and are at the very brink of burnout
  • Students who take their studies seriously, but who keep performing below their own expectations

2. What result is your blog going to deliver for its readers?

This is the core of your elevator pitch. You need to show your target customers what your business is going to achieve for them. What kind of measurable results it is going to get them.

Some examples:

  • Helping you triple the sales of your digital marketing efforts
  • Helping you get better scores at university, while reducing study time
  • Helping you to avoid burnout, work less and yet achieve more

3. How can you keep this so simple, that everybody knows exactly what you’re doing?

Clarity is one of the most important things when formulating your elevator pitch. Obviously, the goal is that within a 30-second elevator ride, you could make anybody understand what you are doing.

Here are some things to ask yourself:

  • How can I make this less abstract and more easy to imagine?
  • How can I make this shorter?
  • How can I make this more emotionally appealing?
  • How can I make this more personal?

Here are some examples:

Your Blogging Business:

Helps people who have been struggling to monetize their blogs for a while to turn their blog into a profitable business.

Fluent in 3 months:

Helps people who feel like they suck at languages to overcome their fear and become competent in any language in a brief period of time.

Nomadic Matt:

Helps people who want to bring more adventure into their lives, to make travel affordable and easy while giving you the most authentic travel experience possible.

Money Saving Mom:

Helps mothers to save money, budget and live a frugal lifestyle, while still enjoying the important things in life.

My Wife Quit Her Job:

Helps families to start their own online-based businesses to free up the time to spend more quality moments with each other.


Conclusion:

If you’ve got an extremely clear and simple elevator pitch, then you are probably going to turn your blog into a profitable business. This pitch doesn’t only exist to explain what you are doing to others, it is also guiding you at every step of what you are doing.

So hey, take this exercise seriously and try to come up with an extremely clear elevator pitch.

Your business will thank you for it.


Call to action:

I’ve put together a free step-by-step guide on how to build a profitable business around your blog. You can get the guide by clicking here.

The Blogging Business

Helping each other to make our blogs profitable.

Tim Rettig

Written by

Author of Struggling Forward: Embrace the Struggle. Achieve Your Dreams https://amzn.to/2JKYFso / Subscribe: http://bit.ly/2DCejTX / Email: rettigtim@gmail.com

The Blogging Business

Helping each other to make our blogs profitable.

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